In the late seventies, a revolution in car marketing began. A revolution that would change the character of the automobile industry forever. For most people, the notion of owning a luxurious, exclusive motorcar was a pipe dream. Sales of luxury vehicles during this period represented a tiny percentage of the total market. Also, the potential of the whole car retail experience, as we know it today had yet to be realised.
Jim & Cliff on location at a BMW Dealer convention (c1980).