Project overview

The Heritage and Technology Centre at Brooklands (Mercedes-Benz World) is the epitome of a historical motor racing venue and the future of the motor car. An inspiring and comprehensive hands on experience of the Mercedes-Benz brand.

During the early build stages of the development at Brooklands, Band were asked to look at a naming strategy for the centre, a series of titles that would allow the marketing team at Mercedes-Benz to road test alternatives prior to the facility being opened.

This would subsequently lead us on to produce a large amount of visuals and communication pieces to road test during a series of market research sessions.

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