Project details

Project overview

O Davis Cars, an independent car dealership based in Horsham, West Sussex approached Band to rename and rebrand their business. A swing towards a more upmarket and luxury focused car dealership was required, reflective of the stock they carry.

A lengthy, intelligent and challenging naming study continued for some months before finally settling on the name Pescara, the namesake of the town in Italy that held 'The last great road race', the Italian Grand Prix in 1957. We continued positioning the newly branded dealership with a strong and relevant brand proposition whilst developing out a range of communication for the entire business. The results seen since the rebrand have been overwhelming with car sales growth gaining exponentially since the launch in April 2017.


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