An independent brickwork specialist approached us to help develop his corporate identity, he needed a brand he could evolve over time as his business was starting to grow. Renowned for his highly skilled brickwork, company owner Luke was also gaining opportunities to develop residential extensions and refurbishments.
The new identity needed to focus on these strengths without pigeonholing his skill set and not be linked to the giant tree in its namesake. We developed a new identity that featured a simple icon with a clever duality to it, both the outline of a classic 'frogged' London brick as well as a building roof from above. We reflected this onto vehicle livery, team wear, a website and business cards.